For the Thurgood Marshall College Fund (TMCF) RISE Fundraising Concert, I developed a cohesive brand identity that elevated the event’s visual impact. My work included font treatments, color palettes, and custom patterns, all designed to reflect the energy, prestige, and mission of the celebration.

The brand direction balanced modern sophistication with bold, vibrant elements, ensuring a dynamic yet professional look across digital and print materials. These design elements were seamlessly integrated into event graphics, marketing collateral, and digital assets, creating a consistent and engaging experience for attendees and supporters.

This project demonstrates my ability to craft strategic branding that enhances storytelling and audience engagement, contributing to the success of a record-breaking fundraising event for HBCU student scholarships and programming.