This design sample is part of a campaign I created in collaboration with Amazon, Thurgood Marshall College Fund (TMCF), and the United Negro College Fund (UNCF) to mobilize student voting across HBCUs for the November 3rd election.

The visual identity balances bold, youthful energy with a clean, modern layout that speaks directly to HBCU students. Two distinct design options were developed, each incorporating a unique color palette that complements the branding of Amazon, TMCF, and UNCF.

Typography includes the dynamic Balboa Plus Primary for logo treatments and Termina for headings and subheadings, ensuring strong readability and visual impact. The featured color swatches—gold, sky blue, and vibrant red—were carefully selected to maintain harmony between partner branding and campaign goals.

The sample features student representative Justin Cunningham from Florida A&M University as the face of the campaign, helping to personalize and humanize the message: HBCUs Vote. Nov 3rd