CHALLENGE
The Center for Advancing Opportunity (CAO) needed a cohesive visual identity for its annual Summit that energized attendees, elevated the organization's brand presence, and maintained strict consistency with their established brand guidelines. They sought a bold yet professional event experience that aligned with their mission of expanding access to opportunity.

ROLE
Working within CAO’s existing brand guidelines, I led the design and visual strategy for the Summit, producing a complete suite of event materials. This included environmental graphics such as large-scale signage, column wraps, wayfinding elements, and escalator cling wraps. I also developed the printed event agenda booklet to support attendee navigation and creative directed the on-screen sliding graphics, collaborating with an external agency to ensure a seamless digital experience.

IMPACT
The resulting visual environment transformed the venue into an immersive, mission-driven space while maintaining brand integrity across every touchpoint. Stakeholders praised the professional, cohesive atmosphere and the effective integration of physical and digital elements, reinforcing CAO’s values and elevating the Summit experience.